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Elastic strategy

Communication strategy needs direction, not handcuffs.

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What Gen Z taught me about crisis management

When it comes to crisis management and data, avoid an own goal.

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Zone and own

Focus on what matters most.

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Brand agents v bland agents

Striking the balance between perfection and personality in an age of AI and brand agents.

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Pitching and posting during traumatic events – read the room

No matter how much effort has gone into a PR campaign, during traumatic events sometimes you just put down your phone.

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